Weekends are made for connections
It was 35 years ago that one of the Super Bowl ads that reached viewers along the path around the Falls finished with the tag line “Weekends were made for …” That tag line was used for a couple of years in the marketing campaign, and with this weekend’s rush of activities, it flashed back on the big screen of this observer’s mind.
The flashback was not so much for the beverage, but rather for a reinvented format, “Weekends are made for connection


