Aviara Boats, among the industry’s most forward-thinking luxury sport boat brands, has officially entered a new era of innovation and growth. Following the acquisition of Aviara’s assets by Cruisers Yachts in late 2024, the transition is now complete, with all desired assets successfully relocated to Cruisers Yachts’ state-of-the-art manufacturing facility in Oconto.
Cruisers Yachts is a boat builder with more than 70 years of heritage and a division of the MarineMax family.
“Aviara presents an incredible opportunity to leverage the innovation and luxury established by the original Aviara team while accelerating the brand’s success under the craftsmanship and proven quality of Cruisers Yachts,” said Mark Pedersen, president of Cruisers Yachts. “With MarineMax’s global distribution strength and Cruisers’ production excellence, the future is bright for Aviara.”
Aviara’s transition is built on a foundation of bold design, loyal customers and a shared passion for pushing boundaries in the recreational boating world.
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