Megan Brady is all about community over competition — a sentiment reflected in her business, Fresh Face Co.
Fresh Face Co., 111 N. Main St., opened its doors in 2020 and is the Shawano Country Chamber of Commerce’s 2025 Small Business of the Year.
When Brady was told she would be honored at the chamber’s 100th anniversary banquet Feb. 26, it could not have come at a better time.
“I was having a terrible day, one of those when you wonder why I ever became an entrepreneur,” she said. “It was a great reminder that even when you’re down, other people are seeing your success and recognizing you.”
The three women who work under the Fresh Face umbrella take a holistic approach to beauty — combining relaxing spa treatments with advanced medical aesthetics, from rejuvenating facials to expert skin care advice and premium at-home products.
Fresh Face Co. has expanded into a collaborative suite-style wellness space, bringing multiple practitioners under one roof while keeping the original Fresh Face experience alive within it.
Each of the three practitioners operates her own business. Joining Brady, who specializes in skincare and head spas, are Sheila Landon with Radiance Medical Aesthetics and Christa Hansen with skincare.
Services include advanced skincare services, head spa services, medical aesthetics performed by a nurse, oncology-friendly facials, special events like bachelorette parties and private parties, and a retail and wellness boutique.
Fresh Face Co. began as a single treatment room with a big vision: to help people feel cared for, seen and confident in their skin.
“I went to school for skincare and thought I would work in medical services,” Brady said. “My path changed, and I left the industry. I liked caring for people, but I really wanted them to come to me because they wanted to, not because they had to.”
With her farm girl spirit driving her, she dipped her toes back into the skincare industry on a part-time basis while still holding down a full-time job in another industry.
“I deliberately started slow,” Brady said. “The idea was sparked in 2018, but I took time to research and work my way into it. I didn’t want to just jump in. I took my time, and when you do, things happen that you don’t always expect.”
She offered skincare services in Wausau and expanded to Shawano on an occasional basis. Her social media posts showed a huge demand for her services in Shawano.
“I finally decided, ‘I can do this myself,’ and I took that step,” Brady said. “I’ve always been a person who looks to the future. When I started offering head spas, there was only one other place in Wisconsin doing the same. I’ve always wanted to get ahead of the curve.”
Business boomed, and Fresh Face moved into the North Main Street building in December. There are four suites operational today, with plans to soon open a fifth suite.
“We are using every square inch of this space,” she said.
Brady describes her business relationship with Landon and Hansen as an ecosystem.
“Each has their own business, but we work together,” Brady said. “Fresh Face is like an umbrella, but it’s more than just them renting space. It’s about community over competition.”
kpasson@newmedia-wi.com
Each of the three practitioners at Fresh Face Co. operates her own business. Joining owner Megan Brady, who specializes in skincare and head spas, are Sheila Landon with Radiance Medical Aesthetics and Christa Hansen with skincare. (Contributed)
Services at Fresh Face Co. include advanced skincare services, head spa services, medical aesthetics performed by a nurse, oncology-friendly facials, special events like bachelorette parties and private parties, and a retail and wellness boutique. (Contributed)
