The Shawano Country Tourism Council hopes to attract new visitors to the area with the help of a $8,000 Joint Effort Marketing (JEM) grant.
The funding will go toward the Shawano Country Miles of Art, which showcases art and culture in the Shawano area. Last year, the economic impact of the event was estimated at $185,224 from traveler spending at area hotels, restaurants and stores.
The third annual Miles of Art will be held Oct. 5-6.
“The art and cultural opportunities in the area are incredible and we’re thrilled to support marketing efforts for the Shawano Country Miles of Art Fall Fest for a third year in a row,” Tourism Secretary Stephanie Klett said.
Shawano Country Miles of Art highlights art offerings in the Shawano area. A self-guided tour takes visitors to art studios, past more than 200 barn quilts, Gresham Community Quilts and Walls of Wittenberg murals, all of which are located on the area’s most scenic fall color drives.
There will also be a “Go Green” juried art exhibit, the eighth annual Oktoberfest and the Shawano Farmers Market along with live music.
Grant funds will go toward print advertising to supplement additional advertising and public relations efforts.
“We appreciate this support from the Department of Tourism,” said Patti Peterson, Shawano Country tourism manager. JEM funding allows us to promote Shawano Country Miles of Art to a much wider audience, which will increase the number of visitors who will experience our unique visual and performing arts, Native American culture, and beautiful fall colors.”
JEM grant funds are available to nonprofit organizations for the promotion of Wisconsin tourism events and destinations.
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