A ribbon cutting will be held at 9 a.m. Thursday for the grand opening of the new Shoe Sensation in the Shawano Plaza, 180 Woodlawn Drive, Shawano.
The first 100 customers will receive free gifts. Customers also can register to win free shoes, and there will be promotional prizes for the celebration.
Ashleigh Christensen, a native of Shawano, is the manager of the new store. She has a background in retail management, and said she is excited about what Shoe Sensation brings to the community.
“The biggest benefit is the convenience of having a shoe store in our area that is able to fulfill the needs of customers, by offering quality brands with affordable prices,” Christensen said. “We are here to be a part of and give back to the community.”
Jim Quiggins, vice president of marketing for Shoe Sensation, said the company’s stores focus on the local community.
“I think the people of Shawano will embrace Shoe Sensation,” he said. “Although we are a regional chain, we strive to maintain a fundamentally local focus and we are looking forward to being a part of the local community.”
The store’s selection of name brand shoes and prices at will be a great addition to the retail landscape, Quiggins said.
Shoe Sensation will showcase over 10,000 pairs of shoes as well as a large assortment of fashion accessories and shoe care products. National brands such as Clarks, Sperry and Crocs will be available for women. The junior collection includes shoes from Justin Boots, Vans, Rocket Dog, Skechers, Real Tree Girl and Fergalicious.
Children’s shoes will be available starting in crib sizes from popular brands, including K-Swiss, Skechers and Nike. Prominent men’s brands include Dockers, Dr. Martens, Skechers, Lugz and Durango.
Shoe Sensation will also carry a wide range of athletic lifestyle shoes from Nike, New Balance, Asics, Puma, Converse, and others as well as skate shoes from DC and Osiris.
Store services include layaway, special order and other programs.
The parent company of Shoe Sensation, Shoe Sensation Inc., is a privately held corporation based in Jeffersonville, Indiana, and operates 98 retail stores in 15 states.
“We are very excited about the addition of Shawano to our family of store locations,” Quiggins said. “Our commitment to offering famous name-brand shoes at great prices is a proven winner, and we look forward to a long partnership with the community.”


