What’s new on the Avenue?

The annual Avenue of Lights holiday celebration coordinated by the Oconto Falls Lioness Club ushered in the holiday season Saturday in Oconto Falls. The lights will be lit every night until the start of January. New this year at the North Main Street display are brightly lit snowflakes hung on light poles. They replace older snowflakes. Also this year, the Lioness Club received a donation of 30 trees from Big Balsam Tree Farm of Gillett which were decorated and placed along the Avenue. The smaller trees are easier to decorate than the larger trees that grow on Main Street, according to Erica Beaumier, a member of the Oconto Falls Lioness Club and chair of the Avenue of Lights. Every year, the Lioness Club relies on businesses, organizations and individuals to sponsor trees. The Lioness offer several levels of sponsorship, beginning with a $25 donation. They also provide a sign to recognize the sponsor.