Kwik Trip has announced via social media that it will soon be introducing Blueberry Dunker-flavored Urge potato chips to its stores.
The La Crosse-headquartered company debuted its Blueberry Dunker Donuts in 2013. Last year, Kwik Trip produced over 9 million Blueberry Dunkers.
“We wanted this based off a popular item and after taste testing a few options, the sweet and salty combination of the Blueberry Dunker was a real winner,” said Will Churchill, Kwik Trip director of category management.
The Blueberry Dunker-flavored chips are the second doughnut-inspired potato chip that Kwik Trip has debuted. In 2019, Kwik Trip launched Glazers-flavored chips, which was a hit among its customers.
“The launch of this new product has been a fun one for our team to tease on social media these past few weeks,” said Paige Geary, Kwik Trip social media supervisor. “We shipped the chips early to all our influencers, who will be sharing taste tests on their platforms prior to the official in-store launch to continue building the hype.”
Blueberry Dunker chips have begun shipping to stores. There will be a limited amount of the chips produced.
Kwik Trip fusing doughnut flavor into chips
