Cruisers Yachts has been named one of the Top 8 finalists in the 2025 Coolest Thing Made in Wisconsin contest, hosted by Wisconsin Manufacturers and Commerce and Johnson Financial Group.
The company’s 38 VTR model earned its place among nearly 150 products nominated from across the state, representing the best of Wisconsin innovation and craftsmanship.
The annual competition highlights Wisconsin-made products that showcase excellence in design, technology and manufacturing.
“Being selected among the Top 8 in this statewide competition is a tremendous honor,” said Josh Delforge, vice president of operations and engineering. “It speaks not only to the innovation of the 38 VTR but also to the pride we take in building our boats right here in Wisconsin.”
Also among the Top 8 is the Search and Rescue 1000 Island Airboat made by 1000 Island Airboats in Marion.
Public voting will determine which product advances in the competition. Supporters can cast their votes daily at https://www.madeinwis.com/now through 5 p.m. Oct. 14.


