Wisconsin unveils Badger Legacy Campaign

Following the Big Ten’s announcement of the revised, conference-only football schedule Wednesday, Wisconsin Director of Athletics Barry Alvarez announced that, if the fall athletic season is played as scheduled, UW is preparing for the reality that it will not be appropriate for thousands of fans to gather in Camp Randall on Saturdays this fall.

In a letter to football season ticket holders, Alvarez said, “We are greatly appreciative that 85 percent of our season ticket holders made the choice to order season tickets again this year and it disappoints me that we will not be able to provide those season tickets.”

In his letter, Alvarez also unveiled the Badger Legacy Campaign, a fundraising campaign designed to help Wisconsin Athletics offset the lost revenues incurred due to the COVID-19 pandemic. Depending on what the football season looks like, UW Athletics is facing revenue losses of between $60-100 million.

Fans who purchased season tickets for football were offered the opportunity to participate in the Badger Legacy Campaign by reinvesting their season ticket and per seat contributions into a fully tax-deductible donation for 2020. In addition to the tax benefits, donations to the Badger Legacy Campaign earn double donor priority points. Participants will also receive:

• Recognition on a Donor Wall of Honor at Camp Randall Stadium

• A personalized Badger Legacy certificate (gifts of $250 or more)

• An invitation to the 2021 Badger Legacy event (gifts of $250 or more)

• A Badger Legacy commemorative coin (gifts of $1000 or more)

Season ticket holders were also given the option of moving their 2020 season ticket payment and/or donation to apply to the 2021 season or requesting a full refund.