Gillett becomes ‘city for all seasons’

The city of Gillett will soon be rebranding itself as “A city for all seasons” after roughly 15 years as the “ATV Capital of the World.”

The city will begin transitioning to the new logo, designed by Macy Franti, a recent graduate of Gillett High School who is majoring in marketing in the fall.

The logo incorporates the school colors of black and red because, “We wanted to ensure it incorporated the school to rededicate our partnership to the district and the students and families who call Gillett home,” said Mayor Josh McCarthy.

The logo also pays homage to a few well-known establishments that grace the city. The silhouette images are of the Gillett Area Historical Society and Museum (former 1858 home of Rodney Gillett, Gillett’s namesake), St. John’s Lutheran Church — affectionately called “The Clock Church” by many across northeast Wisconsin — and also homes that adorn its streets.

Further design details include a sloping effect as a nod to the infamous County Road BB hill. A partial maple leaf completes the logo and is the foundation for the new tagline.

“The tagline fits Gillett best and delivers what we want to share with the public in an instant,” McCarthy said.

Whether enjoying area lakes in the summer or winter on the trails, or parks in the spring and fall, Gillett has offerings for young and old, active group, and independent artists, he said. “We value newcomers to our community and those who’ve been here generationally and everyone in between, and we hope they all take advantage of all that Gillett has to offer.”

The City Council approved the rebranding during its June 2 meeting.

“The City wanted to rebrand to show its evolution and ability to change with the times,” said Katie Daul, who serves on the Gillett School Board and the city’s tourism and marketing committee. “Rebranding is an investment and helps organizations become more efficient and effective in their marketing and economic development efforts, and most importantly, fosters civic pride and cohesiveness in the community.”